Vision

40 YEARS YOUNG

40 Years ago a master chef had a dream, a dream to perfect the frying pan. Norbert Woll started his journey by selling cookware in 1974 and founded Norbert Woll GmbH in 1979 to start realising his dream.

WOLL presented its first cookware, manufactured using its original aluminium permanent mould casting technique in 1983. It is this technique that, over 35 years later, still makes the WOLL ìMade in Germanyî frying pans, pots and casseroles unique in terms of quality and cooking results.

To this day WOLL continues with the same passion and vision, working tirelessly to push the standards of cooking perfection to bring you the most extraordinary cookware.

THE FUTURE

ìWOLL professional cast productsî are now a by-word for first-class quality, long-lasting non-stick coatings, tasteful design and the best possible cooking results.

A large number of patents and innovations on features, as the WOLL detachable handles, the high-tech production methods and specialised handcraft, make WOLL products unique in terms of quality, reliability, design and functionality.

WOLL is determined to continue on the successful path it has laid over the last 40 years, not only in terms of the products it makes, but also in terms of its sales activities.

The brand is excellently placed on national and international markets, leaving the company well positioned to secure steady sales growth for the WOLL brand. WOLLís mission is to bring inspiration and innovation to foodies everywhere by producing extraordinary cookware in the pursuit of perfecting the art of cooking.

History

  • 2019

    Launch of Diamond-XR Logic, IRON and Smart Lid.

  • 2017

    Launch of Diamond Active Lite, Pressure Pro, Clean Lids and Edge Knives.

    2017

  • 2016

    Launch of our new brand identity

  • 2015

    Launch of Just Cook and Cook-!t - both honored with the "red dot" award - as well as Concept and Diamond Lite.

    2015

  • 2013

    Launch of Concept Plus, cast aluminium cookware with eight separate functions. This range receives several awards: red dot award, iF product design award, IHA Award and is test winner in Germany (etm-testmagazin.de).

  • 2012

    Launch of Saphir Lite and Saphir Lite Induction.

    2012

  • 2011

    Launch of Diamond Lite range for the special requirements of export market. Launch of the stainless steel kitchen accessories and professional non-stick knives.

  • 2010

    The Concept Pro range was introduced - the range receives the red dot award and the iF product design award.

    2010

  • 2009

    WOLL’s new, patented, detachable handle was released onto the market.

  • 2007

    Logic Induction.

    2007

  • 2006

    Launch of Logic - the range receives the red dot award 2006 and the iF product design award 2007. Launch of terracotta lids, for gentle cooking.

  • 2004

    Second generation Induction Line launched. Improved non-stick coating and service life using nano-technology.

    2004

  • 2002

    Launch of the Nowo Titanium range with 28 products.

  • 1999

    Diamond’s Best was awarded a Gold Medal at the International Exhibition of Inventions in Geneva.

    1999

  • 1997

    Ursula and André Woll take over the business.

  • 1996

    World premiere of the professional cast aluminium pans for induction hobs.

    1996

  • 1988

    The first pans with Titan Plus hard-base launched.

  • 1983

    WOLL produced its first professional cast aluminium pan.

    1983

  • 1981

    Detachable handle invented.

  • 1979

    Foundation of Norbert Woll GmbH.

    1979

  • 1974

    Norbert Woll sets up business.